Entrepreneurship in creative industries

How do you become an entrepreneur in the cultural and creative sector? How can you turn a good idea into a successful business?

these are the themes of the fourth episode of Digit

In the fourth episode of DIGIT, you will find out what a business model is and how it is developed and what are the main tools to use to work methodically and effectively. Finally, the focus on team management and financial resources will allow you to further investigate the issues relating to these two crucial aspects, on which the existence and sustainability of any company depends.

Interviste:

  • Business model. What it really is?
    MACIEJ PIETRZYKOWSKI
    Senior Lecturer – Poznań University of Economics and Business
  • What to consider and avoid when starting a new business
    MACIEJ PIETRZYKOWSKI
    Senior Lecturer – Poznań University of Economics and Business

Learning Object:

  • Business model development (PUEB)
  • Start-up management (PUEB)
  • Starting a new business (CONFORM)
  • Initiative (LO – CONFORM)
  • Lean Start-up (INTERAZIONE A VIDEO) (CONFORM)
  • Il Lean Canvas (CONFORM)
  • Il Project Canvas (CONFORM)
  • Team management (CONFORM + WCCI)
  • Problem solving and decision making (LO – CONFORM)
  • Business Plan (CONFORM)
  • Financial instruments for businesses (CONFORM)

To further reinforce the knowledge related to the topics covered by the episode, viewers can access specific sections where they can freely view in-depth educational materials, made available through the activity carried out by the research partners on the net and/or their development of different types of resources.