DIGIT

Educational TV Programme

What is digit?

DIGIT is an Educational TV Programme, an innovative format of CONFORM S.c.a.r.l. designed and created to combine information and training, placing the user at the centre of the user experience.

In line with the most recent logics of entertainment and learning personalization, DIGIT adopts and integrates streaming and interactivity models as distinctive elements, which allow users to choose if and when to access the different types of content provided and how to modulate their learning paths according to their needs.

The episodes of the programme alternate sessions in the studio, in which the presenter, Jennifer Mischiati, introduces the different topics with simple and captivating language, with interviews with teachers and experts and short video clips, taken from the “Alice” series, produced and distributed by CONFORM S.c.a.r.l., which act as a bridge between the “informative” session and the actual formative one.

The DIGIT programme is divided into four thematic episodes

that address the main aspects of some distinctive skills of the digital humanist and, in particular, those necessary to:

1

design, elaborate and manage cultural heritage development plans, to valorise it in an innovative way, through the use of new digital technologies

2

collect, interpret and analyse information on the market and on the digital audience, to create an offer of cultural content, using digital tools

3

communicate the cultural offer thanks to the governance of social media marketing tools, web writing, storytelling and mobile communication

4

start and manage entrepreneurial projects in the cultural and creative sector, thanks to a business model and team management

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The 4 episodes

EP-1-Cultural heritage business development plan

Digit-Episode

EP-2-The cultural offer – From market analysis to digital tools

Digit-Episode

EP-3-Cultural communication and promotion

Digit-Episode

EP-4-Entrepreneurship in creative industries

Digit-Episode

The Production

Since 1995 CONFORM S.c.a.r.l. has been promoting and implementing at national and international level, research projects and classroom, experiential and e-learning training plans, with more than 102 million hours of training provided, about 60,000 participants, 8,000 course editions and over 1,000 client companies, guaranteeing technical assistance in the search for subsidies, physical and financial monitoring and reporting.
Over the years it has made Short Films, Feature Films, Series, Educational TV Programmes, Commercials, 360 ° Virtual Tours, Interactive Videos, Documentaries, Docufilms, Portals, Editorial content in AR, Cartoons, Comics, Audio-visual Productions, Mobile Apps and AR Apps with VR, AR and MR solutions, Educational games, gamification strategies and game-based marketing, also to valorise the cultural aspects of a territory: from art to food and wine, from history to traditions, without neglecting the social aspect.

The digital humanist project

The DIGIT programme was developed as part of the Erasmus + KA2 Strategic Partnerships for Higher Education “Digital Humanist” project, which involves 9 partners from 5 European countries (Italy, Spain, Greece, Bulgaria and Poland), expression of the academic system, of training and consultancy, business and cultural associations and business incubators.

In particular, a group of partnership experts, after methodological alignment led by CONFORM S.c.a.r.l., collaborated both in the search for teachers and experts to be interviewed, and in the content development of the video training pills and the learning objects, in addition to the elaboration and/or identification on the web of further educational materials, provided for users in the form of links to websites, pdf files, videos, etc.

DIGITAL HUMANIST

In general, the “Digital Humanist” project aims to develop the students’ set of interdisciplinary skills, useful for innovating the range of products and services for the promotion and use of cultural assets, thanks to both the new languages and expressive codes of the digital economy and experiential land marketing and the use of advanced technologies (augmented reality, virtual reality, 3D digital sets, apps, immersive environments)
This was possible thanks to creation of the following intellectual products:

products

design of the European University Curriculum of the “Digital Humanist”
creation of Open Educational Resources to acquire/consolidate skills to valorise the cultural assets of the territory, using the most suitable technologies to communicate local identities and values
design of the Handbook to create digital, cultural stories to manage the complexity of communication in the cultural field, applying serial storytelling techniques (from web-series to sketch-coms)
creation of the DIGIT Educational TV Programme, as an interactive learning space, to develop the target skills
management by learners of corporate check-ups at Cultural and Creative Enterprises to analyse cultural communication processes, highlighting strengths and areas for improvement for the digital transformation of cultural content

The implementation of a transnational mobility is also envisaged for the benefit of a pool of partnership educators to acquire the logics, methodological references and techniques of laboratory teaching.

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What is digit?

The DIGIT programme is divided into four thematic episodes

1

2

3

4

DIGIT

EP-1-Cultural heritage business development plan

EP-2-The cultural offer – From market analysis to digital tools

EP-3-Cultural communication and promotion

EP-4-Entrepreneurship in creative industries

The Production

The digital humanist project

Università di Salerno

Conform S.c.a.r.l.

UNIVERSIDAD DE ALICANTE (ES)

INSTITUTE FOR POSTGRADUATE STUDIES, DIVISION AT UNWE (BG)

POZNAN UNIVERSITY OF ECONOMICS AND BUSINESS (PL)

WIELKOPOLSKA CHAMBER OF COMMERCE AND INDUSTRY (PL)

IACUDIT - CULTURAL AND DIGITAL TOURISM (GR)

I4G - INCUBATION FOR GROWTH (GR)

CHAMBER OF COMMERCE AND INDUSTRY BLAGOEVGRAD (BG)

DIGITAL HUMANIST

products