Cultural communication and promotion
Social media marketing, web writing, storytelling, mobile communication
The third episode of DIGIT is dedicated to raising awareness of everything needed to communicate and promote the cultural heritage effectively, focusing on user engagement.
In the era of digital communication, a Digital Humanist cannot do without any of these aspects.
INTERVIEW
- Social Media & tourism and cultural heritage promotion
VICKY KATSONI
Tourism Marketing Professor – University of West Attica
President of the International Association of Cultural and Digital Tourism
– - Social media marketing: trends, skills and challenges
ALEXANDER CHRISTOV
Associate Professor – Department of International Economic Relations and Business – University of National and World Economy
– - Market segmentation
CHRISTIAN ZHELEV
Expert in Digital marketing – University of National and World Economy
– - The digital curator
DANIEL TEJERINA
Expert in archaeology and ancient history – University of Alicante
– - Heritage documentation technologies
DANIEL TEJERINA
Expert in archaeology and ancient history – University of Alicante
– - A case study: the 3D documentation process of the “Roman Villa of Rufio”
DANIEL TEJERINA
Expert in archaeology and ancient history – University of Alicante
– - Storytelling in tourism and cultural heritage promotion
VICKY KATSONI
Tourism Marketing Professor – University of West Attica
President of the International Association of Cultural and Digital Tourism–
–
- Web writing
AGNIESZKA MILECKA
Expert in digital marketing – Poznań University of Economics and Business
– - Mobile marketing
VENTSISLAV LUKANOV
Digital Art Director, IT entrepreneur
Learning Object
- Digital and social media marketing of cultural heritage assets (IACUDIT + CONFORM)
– - Social media marketing campaign (UNWE)
– - Profiling and segmentation (CONFORM)
– - Digital curation – digital libraries, museums and cultural institutions (UNIVERSIDAD DE ALICANTE)
– - Storytelling (IACUDIT + CONFORM + PUEB)
– - Narrative structure and web writing (PUEB + CONFORM)
– - Mobile media in cultural communication (UNWE)
To further reinforce the knowledge related to the topics covered by the episode, viewers can access specific sections where they can freely view in-depth educational materials, made available through the activity carried out by the research partners on the net and/or their development of different types of resources.